![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer : r/nottheonion Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer : r/nottheonion](https://external-preview.redd.it/xj8TJGmMUwlRpvwxSIxXcYtL2VfV5lwqHkbeKh3eCok.jpg?auto=webp&s=954ed0d75e38b831c03eeaeacc891f0da7366f00)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer : r/nottheonion
Boss Brewing on Twitter: "@DarrenMills2 @RohanGye @welshyac24 Always the feedback we want 🤣" / Twitter
![Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/03/03/12/JoeLycett-5.jpg?width=968)
Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard
![Joe Lycett's Wikipedia page altered after comedian legally changes name to Hugo Boss | indy100 | indy100 Joe Lycett's Wikipedia page altered after comedian legally changes name to Hugo Boss | indy100 | indy100](https://www.indy100.com/media-library/image.jpg?id=28044210&width=1200&height=600&coordinates=0%2C0%2C0%2C0)
Joe Lycett's Wikipedia page altered after comedian legally changes name to Hugo Boss | indy100 | indy100
![Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online](https://i2-prod.walesonline.co.uk/incoming/article16752019.ece/ALTERNATES/s615/0_Bosscanv.jpg)
Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online
![Happy news: Comedian Joe Lycett backs Boss Brewing vs Hugo Boss - The Great British Entrepreneur Awards & Community Happy news: Comedian Joe Lycett backs Boss Brewing vs Hugo Boss - The Great British Entrepreneur Awards & Community](https://www.greatbritishentrepreneurawards.com/wp-content/uploads/2020/04/Boss-B.jpg)
Happy news: Comedian Joe Lycett backs Boss Brewing vs Hugo Boss - The Great British Entrepreneur Awards & Community
![Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/08/11/01/17141790-7344501-image-a-9_1565482867018.jpg)
Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online
![Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/08/11/01/17141826-7344501-image-a-8_1565482660743.jpg)